At Vucar, we're all about transparency, creativity, and a growth mindset! Our goal is to create an environment where everyone can learn, thrive, and make an impact. We value our team members and want you to feel empowered every step of the way. Got questions? Our doors are always open!

1. Essential Requirements/Competencies:

• Creative Storyteller: Ability to craft compelling messages for products, focusing on user benefits and value propositions.
• Growth Mindset: Goal-oriented with a passion for continuous learning and growth.
• Customer Focus: Put yourself in the shoes of our potential customers to create relevant, engaging content.
• Team Player: Work closely with the marketing team, CMO, and other cross-functional teams while also being independent when needed.
• Experience That Stands Out:
• Experience with technology companies/projects, especially in content creation or digital marketing.
• Knowledge of marketing campaign planning and content marketing strategy.
• Solid organizational skills to manage multiple projects efficiently.

2. What You'll Do at Vucar:

Routine Responsibilities:

• Content Marketing: Develop engaging content, including blog articles, social media posts, product descriptions, and media assets to promote Vucar’s value proposition across channels like Facebook, Instagram, Website, and LinkedIn.
• Product Positioning: Collaborate with the Product team to understand new features, then translate them into effective messaging that resonates with customers and drives engagement.
• Customer-Centric Messaging: Tailor content to address the needs and pain points of our audience, making it easy for them to understand how Vucar's products solve their problems.
• Be Happy: 😊 We mean it—bring positivity and energy to your work!

Campaign Responsibilities:

• Product Marketing Campaigns: Work closely with the CMO to plan and execute campaigns for product launches and feature updates. This includes everything from messaging strategy to the creation of marketing materials.
• Content Strategy Execution: Help implement content marketing campaigns that support both brand building and lead generation. Your role will involve creating targeted content, distributing it through appropriate channels, and analyzing the performance.
• SEO & Content Optimization: Assist in creating SEO-friendly content, optimizing blog posts, and ensuring we rank well on search engines to reach our audience effectively.
• Cross-Channel Coordination: Participate in seeding, booking, and managing relationships with content partners to ensure consistent communication across platforms.

3. Objectives for the First 90 Days:

• Product Mastery: Gain a thorough understanding of Vucar’s products, features, and value proposition. Learn about the used car buying journey in Vietnam.
• Content Performance: Help create content that achieves a 10% increase in potential customer reach through online marketing activities.
• Conversion Improvement: Support efforts to achieve a 3x increase in conversion from reach to traffic and a 5x increase in conversion from traffic to lead through compelling content and product-focused campaigns.

Year-End Objectives:

• Skill Growth in Product & Content Marketing: Grow towards a leadership role in marketing, focusing on content strategy and product marketing insights.
• Strategic Partnerships: Play a role in establishing relationships with communication partners such as car forums and car news platforms, increasing the visibility of our content and products.