Marketing Strategist
Mitigrate
About Mitigrate
Mitigrate is a VC-backed ClimateTech and InsurTech SaaS startup providing automated analyses to guide preventive measures for reducing climate risks in real estate. Our platform integrates high-resolution satellite imagery, machine learning, and optimisation algorithms to predict and prioritise over 40 climate-positive measures for mitigating risks.
Our clients include insurance companies, banks, and municipalities, and our work spans individual assets and large property portfolios. Recognised as one of Europe’s most innovative InsurTech startups, Mitigrate has been part of the Lloyd’s Lab accelerator in London and has secured a Horizon EU project for insurance product innovation.
Position Overview
As a Marketing Generalist at Mitigrate, you will be responsible for structuring and executing our marketing efforts end-to-end. You will define how our story connects to our business objectives, ensuring strong alignment with sales and company goals.
You will take ownership of key marketing channels (SEO, LinkedIn, email) while selecting the right tools and media to maximise impact. This is a hands-on, strategic role suited for someone who is both analytical and creative, and comfortable working in a fast-moving startup environment.
We are particularly interested in candidates who have an interest in climate risk and sustainability, and who enjoy creating insightful, high-quality content on complex topics.
Key responsibilities
Marketing strategy and positioning
- Define and refine Mitigrate’s marketing strategy, ensuring clear alignment with sales priorities and company objectives
- Translate complex climate and insurance topics into a clear, compelling narrative
- Ensure consistency across all marketing channels and materials
Content creation and channels execution
- Create high-quality content (articles, insights, reports, LinkedIn posts) that demonstrates thought leadership in climate risk and insurance
- Manage and improve SEO performance across the website and AI-driven discovery channels
- Create and publish LinkedIn content to build brand visibility and thought leadership
- Design and execute email campaigns and newsletters
Tools and experimentation
- Select and manage marketing tools, platforms, and media channels
- Continuously test, measure, and optimise performance across channels
PR and external communication
- Identify and engage with relevant media and press opportunities
- Support the development of press releases and external communications
- Help position Mitigrate as a thought leader in ClimateTech and InsurTech through media exposure
Cross-functional collaboration
- Work closely with sales and product teams to align messaging with customer needs
- Support lead generation and conversion through targeted marketing initiatives
Adaptation and operations
- Quickly adapt to Mitigrate’s internal tools, workflows, and AI stack
- Contribute to building scalable and efficient marketing processes
Qualifications
Core requirements
- 1–3 years of experience in marketing, growth, or a similar role in a startup or tech environment
- Experience with SEO, content marketing, and/or social media (especially LinkedIn)
- Strong writing and communication skills in English
Skills and attributes
- Self-driven and proactive, with a strong sense of ownership
- Structured thinker able to connect strategy with execution
- Problem-solving mindset with a bias toward action and experimentation
- Ability to simplify complex topics into clear messaging
- Interest in climate risk, sustainability, or related topics
Bonus skills
- Experience in ClimateTech, InsurTech, SaaS, or B2B marketing
- Familiarity with AI tools for content creation, SEO, or marketing automation
- Experience working with PR, media, or press relations
- Experience working closely with sales teams
What we offer
- Flexible part-time role (20–40%) with high ownership and impact
- Opportunity to shape the marketing function from an early stage
- Work on meaningful climate adaptation challenges with real-world impact
- Collaborative, international, and fast-paced startup environment
How to apply
If you’re interested in building and scaling marketing in a ClimateTech startup, send your CV and a short cover letter to jobs@mitigrate.com