Skills:
Storytelling, Product-Led Growth, Go-to-Market Strategy, Growth Analytics, Data-Driven Decision Making, Product Marketing, User Acquisition,

TL;DR

Were hiring a Growth & Communications Owner to own distribution end-to-end at Proof of Skill. This role owns brand, social, content, and product-led growth with a single mandate: increase K-factor and organic adoption through sharp storytelling and disciplined execution.

About Proof-of-Skill

Proof-of-Skill is building the trust layer for hiring.

In an AI-flooded world where resumes, assignments, and interviews are easy to fake, we verify skills through expert consensus and connect verified talent to companies via AI matchmaking.

• 5.1K+ candidates onboarded
• 150+ orgs (Sprinto, Edureka, Yes Bank, IDfy, Moshi Moshi, Pega etc)
• Orgs close roles in ~4 interviews on average
  
  

What youll own

Growth (Primary Ownership)

• Own K-factor, organic growth, and product-led distribution
• Design and ship growth loops using Proof-of-Skill as the shareable artifact
• Work with product to turn features into distribution engines
  
  

Brand, Social & Communication

• Own brand narrative across social, product, website, and sales touchpoints
• Build Proof of Skill as a category-defining voice in hiring and trust
• Lead social strategy and execution (founder brand + company brand)
  
  

Content & Marketing

• Own high-leverage content: positioning, copy, visuals, short-form video
• Translate complex ideas (AI, trust, verification) into simple, compelling stories
• Support sales with sharp, outcome-focused marketing collateral
  
  

Analysis, Execution & Tracking

• Define growth metrics, funnels, and experiments
• Analyze behavior using Google Analytics, Mixpanel, MS Clarity
• Run fast loops: hypothesize execute measure iterate
  
  

AI-First Execution

• Actively use AI tools for content, design, video, research, and automation
• Continuously improve speed and output quality using AI workflows
  
  

Who you are

• 5+ years owning growth, marketing, or communications at startups or digital-first brands
• Strong intuition for product-led growth and referral mechanics
• Deeply comfortable with analysis + execution (not just strategy decks)
• Excellent storyteller with strong written and visual judgment
• High-agency, owner-mindset, low-ego operator
• Based in Mumbai
  
  

Big plus if youve

• Scaled a D2C, marketplace, or community-led product
• Worked with crypto, blockchain, or developer-first products
• Built or scaled college / early-career communities
• Previously owned and improved K-factor or organic growth loops