Experience: 4–6 years in growth / performance marketing

Compensation: ₹12–14 LPA, depending on experience and fit

Location: Bangalore (On-site)

Role Type: Hands-on growth role with responsibility across online and offline channels

Team Scope: Coordinate a small growth team of 2–3 members and external agencies / vendors

ABOUT STANCE

Stance is a sports and active rehabilitation company focused on helping people move better and recover stronger through technology-driven assessments, active rehab, sports science, and performance-led care.

We are building a modern healthcare brand that combines technology-driven diagnostics, active rehabilitation, digital acquisition, offline experiences, and community-led growth.

We are not a traditional physiotherapy setup, and we do not market like one either.

ROLE OVERVIEW

We are looking for a highly execution-focused Growth Marketing Manager to drive both digital and offline growth initiatives at Stance.

This role is ideal for someone who is fundamentally strong in performance marketing but also enjoys owning execution across multiple growth channels, including offline activations, events, partnerships, and local marketing initiatives.

You will work closely with the founders to execute growth campaigns, build scalable acquisition systems, coordinate with agencies and vendors, and help build a strong growth function within the company.

This is a hands-on role with ownership, not a strategy-only position.

WHAT YOU'LL OWN

Digital Growth & Performance Marketing

• Plan, launch, and optimize Meta ad campaigns
• Manage Google Ads campaigns across Search and Local
• Improve lead quality, CPLs, and conversion efficiency
• Work on retargeting and funnel optimization
• Coordinate landing page and conversion improvements
• Analyze campaign performance and reporting
• Contribute to Instagram growth strategy and organic initiatives
• Support local SEO and search visibility efforts

Offline Growth & Activations

• Plan and execute offline marketing initiatives
• Coordinate workshops, community events, and activations
• Work with gyms, running communities, corporates, and local partners
• Execute local lead-generation initiatives
• Coordinate with vendors, agencies, and external partners
• Support expansion of offline acquisition channels
• Ensure smooth execution of on-ground campaigns and events

Team & Agency Coordination

• Manage and coordinate a small growth team of 2–3 members
• Work closely with content creators, designers, and operations teams
• Coordinate with external agencies and freelancers
• Build processes, workflows, and reporting systems
• Ensure alignment across online and offline growth efforts

Growth & Experimentation

• Build and test new acquisition ideas
• Identify scalable growth opportunities
• Develop repeatable marketing systems and SOPs
• Collaborate with founders on campaigns, launches, and experiments
• Bring proactive ideas across digital, offline, and community growth

WHAT WE'RE LOOKING FOR

Experience

• 4–6 years of experience in growth / performance marketing
• Strong hands-on experience with Meta Ads
• Working experience with Google Ads
• Practical understanding of SEO and organic growth
• Exposure to offline marketing, events, partnerships, or activations
• Experience in startups, agencies, D2C, healthcare, fitness, wellness, or consumer brands preferred

Skills & Qualities

Must-Have Skills:

• Meta Ads Manager
• Google Ads
• Campaign optimization and reporting
• Funnel and conversion thinking
• Creative testing and experimentation
• Strong ownership mindset
• Ability to manage execution across multiple channels

Good-to-Have:

• Local SEO understanding
• Community / event marketing experience
• CRM / retargeting understanding
• Landing page / CRO understanding
• Vendor and agency coordination experience
• Team coordination experience

PERSONALITY FIT

You'll do well here if you enjoy building things from scratch, move quickly, are highly proactive, like solving problems, can balance strategy with execution, and prefer ownership over hierarchy.

WHAT THIS ROLE IS NOT

This is not a delegation-heavy managerial role, a pure social media role, or a strategy-only marketing position.

We are looking for someone who can execute, coordinate, experiment, and grow with the company.

WHY JOIN STANCE?

• High ownership from Day 1
• Opportunity to shape growth for a modern healthcare brand
• Blend of digital, community, and offline growth exposure
• Direct collaboration with founders
• Fast execution environment with room to experiment
• Opportunity to grow into larger leadership responsibilities as the company scales

IDEAL CANDIDATE BACKGROUNDS

Candidates from the following backgrounds are likely to fit well:

• Performance marketing agencies
• D2C startups
• Healthcare / wellness brands
• Fitness or sports brands
• Consumer internet startups
• Growth-focused startup teams

HIRING PROCESS

1. Introductory conversation
2. Practical assignment / case study
3. Deep-dive discussion on campaigns and growth thinking
4. Final interaction with founders

If you enjoy building, experimenting, and driving growth across both online and offline channels, we'd love to hear from you.

📩 careers@stance.health