Location: Bangalore, HSR Layout (Hybrid)

Experience: 0 to 6 months of internship experience; can be converted to full-time based on performance during the internship.

Stipend: ₹20,000/- per month

Eligibility: Candidates based in Bangalore only. (Mandatory)

About Stance Health:

Stance Health is an innovative physiotherapy and performance healthcare company specializing in injury prevention, pain management, movement optimization, and performance enhancement.

Through technology-backed assessments, evidence-based treatment protocols, and long-term strength programs, we help individuals recover faster, move better, and perform at their highest potential.

We have 5 centers in Bangalore, HSR, Whitefield, JP Nagar, Koramangala and Indiranagar, currently doing 4000 sessions monthly. We are expanding Stance Health across Bangalore through more centers and have an immediate ambition to become the largest and best-quality high-performance center brand in the city.

As we grow, we are looking for someone who can help us build a strong, recognisable, and culturally relevant brand on social media.

Key Responsibilities:

Social Media Strategy:

• Develop and execute social media strategies to grow Stance Health's presence, reach, engagement, and brand awareness.
• Stay updated on social media trends, formats, conversations, and content styles, and identify opportunities for Stance to participate in them meaningfully.
• Help build a distinctive social media voice and identity for the brand.

Content & Copywriting:

• Ideate and develop content across Instagram, LinkedIn, and other relevant platforms.
• Write captions, hooks, scripts, campaign copy, headlines, and social media communication.
• Turn complex healthcare, physiotherapy, sports, and performance concepts into content that is simple, engaging, and easy to understand.
• Develop content formats including Reels, carousels, static posts, stories, educational content, campaigns, and brand-led content.

Content Planning & Execution:

• Build and maintain monthly and weekly content calendars.
• Coordinate with clinicians, photographers, videographers, designers, creators, and internal teams to execute content.
• Manage day-to-day social media execution, including scheduling, publishing, community engagement, and content optimisation.
• Take ownership of content from idea to brief to execution to publishing to performance analysis.

Brand Building:

• Help strengthen Stance Health's visual and verbal identity across social media.
• Ensure consistency in the way the brand communicates across different content formats and platforms.
• Develop creative campaigns and ideas that make healthcare, physiotherapy, fitness, and performance more interesting, accessible, and culturally relevant.
• Identify opportunities to make Stance more memorable and differentiated from traditional healthcare brands.

Creator 7 Influencer Collaboration:

• Identify relevant creators, athletes, coaches, and influencers who align with the Stance brand.
• Assist in developing and executing creator collaborations and social-first campaigns.
• Coordinate with creators and internal teams to ensure content is delivered effectively and remains on-brand.

Content Performance:

• Track content performance across key metrics such as reach, engagement, views, retention, and audience growth.
• Understand what content is working, why it is working, and how it can be improved.
• Use performance insights to continuously improve content strategy and creative direction.

Required Skills & Experience:

• Strong understanding of social media platforms, particularly Instagram and LinkedIn.
• Strong copywriting and communication skills, with the ability to write clear, engaging, and culturally relevant content.
• Prior experience building or managing a social media presence or brand, either for your own project or brand, a college initiative, startup, organisation, creator, or another company.
• Strong understanding of branding, content creation, and social media storytelling.
• Proficiency in Canva is mandatory. You should be comfortable independently creating social media creatives, carousels, stories, presentations, and other visual content.
• Basic understanding of design principles, including visual hierarchy, typography, spacing, composition, colour, and consistency.
• Strong creative instinct and judgement, with an ability to recognise what looks good, communicates clearly, and is likely to work on social media.
• Ability to develop content ideas independently rather than simply execute a brief.
• Basic understanding of social media analytics and content performance metrics.
• Strong organisational skills and the ability to manage multiple content pieces and deadlines simultaneously.
• Comfortable working in a fast-paced environment with multiple stakeholders and tight timelines.
• Experience with CapCut, Adobe Creative Suite, Meta Business Suite, or similar tools is a plus, but not mandatory.

Ideal Candidate:

We are looking for someone who is creative, curious, brand-conscious, and genuinely interested in social media.

The ideal candidate:

• Has built something of their own, such as a personal brand, Instagram page, college page, community, small business, content page, or any other project where they have had to think about branding and audience.
• Can show us a portfolio or examples of their work, including social media pages, campaigns, content calendars, Canva designs, copy, reels, or anything they have created.
• Has a strong interest in copywriting, storytelling, branding, and content creation.
• Has a good creative eye and understands the fundamentals of good design, even without formal graphic design training.
• Understands that good social media is not just about making something look good. It is about having an idea, communicating it well, and making people care.
• Is comfortable taking an idea from thought to execution to feedback to improvement.
• Has an interest in healthcare, fitness, sports, physiotherapy, wellness, or performance. Prior experience working with a health or healthcare brand is a strong plus.
• Has experience organising college fests, events, communities, or managing social media for college organisations, which is a plus.
• Is proactive, takes ownership, and is willing to experiment rather than waiting for instructions.

Work Environment:

• Freedom to innovate: Your ideas drive the brand, and experimentation is encouraged.
• Fast-paced startup culture with opportunities for rapid skill development and career growth.
• Collaborative workspace where creativity, storytelling, and data-driven decisions go hand-in-hand.
• Work directly with clinicians, athletes, creators, photographers, videographers, and the marketing team.
• Opportunity to see your ideas go from a Canva file to content seen by thousands of people.

Why Join Stance Health?

• Help build the social presence of a next-generation physiotherapy and performance healthcare brand.
• Get hands-on experience across social media, content, copywriting, branding, campaigns, and creator marketing.
• Work directly with clinicians and creative teams to turn healthcare expertise into compelling content.
• Take genuine ownership of the brand's social media presence rather than simply executing predefined tasks.
• Work in a flat hierarchy where good ideas can come from anyone.
• Learn how to build a brand while working inside a rapidly growing healthcare startup.
• Opportunity to grow into a full-time role based on performance.